...this was a good idea. There is a new movement involving text messaging as a means of reaching your consumer base. This method is still in the small scale of production, and hopefully will not be a widely accepted marketing practice.
I will run down the cons of this issue. You can decide the pros for yourself.
1. Consider fax based marketing. Basically the same principle but with paper. This current method is considered to have little respect with consumers and serious marketers. Response and conversion rates are usually less than 1% industry wide. Text messaging will yield lower responses.
2. It will be considered spam. Phone companies will eventually develop a system to block these texts and the total industry will be of no value.
3. It will be considered spam again! Think about those annoying posts you receive on your blogs, myspace pages, facebook pages, etc. Now imagine getting those ads where ever you go on your phone.
4. It will further degrade our occupation and sector. Marketing already gets a bad rep from the ridiculous and mostly unethical ideas the idiots have tried in the past. This will just legitimize claims that marketers are "scum" as a recent business consultant of mine told me about his views on our industry.
5. In an ever changing world of higher definition and interactive content the Internet has brought us, this will be a step backward. Instead of a clever, intelligent message imagine:
;) call us 4 the best home repair in town! TTYL! LOL! OMG!
Simply ridiculous...
6. Graphics. Text messaging is for text. You would have to attach a graphic, which not all phones support. This will prompt long download times and large file sizes. It's hard enough getting audiences to watch a multi-million dollar commercial for 30 seconds. Why would they put up with low quality images for minutes?
I'm sure I missed numerous problems with this subject. Please respond with your own thoughts on this new idea.
-MarketingGuru
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